I help work out what matters in search and talk about the trust-centric SEO strategies that get results in a post-AI world.
Nov
12

A Straightforward Model for Estimating Your Likelihood of Recovery After a Google Algorithm Update

8 min read
Oct
29

Why Single-Subject Sites Still Count as Brands

10 min read
Jul
02

A 10-Question Scorecard to Assess Your Site's Likelihood of Recovery From the Last Year of Google Algorithm Updates

10 min read
Dec
19

Content Pruning: What People Get Wrong About It and When It's the Right Move

14 min read
Nov
28

How to Think About Expanding Your Brand's Footprint in a Post-HCU World

20 min read